Airfinity / Enterprise filtering system / 2022–2023
Powerful filters. Within easy reach.
Making advanced filtering easier to find and faster to use, while preserving the depth that enterprise customers need.
Filter engagement · early data
Reported ease of use · survey
Filter types · text, numbers, dates
My contribution
Product designer · I mapped filter logic and designed the modal and inline controls through feedback and prototyping.
Collaboration
Lead Product Designer, product manager, and engineering.
Timeline
Jul 2022 - Sep 2023
01 / The challenge
A powerful feature that people were not using.
Only 22% of users used filters. The controls lived behind a high-level button, the flow required multiple steps, and key capabilities such as search and visible selections were missing.
We reviewed tools including Excel and Mixpanel. Inline dropdowns supported quick access, search made long lists manageable, and advanced controls were important to power users.
02 / Key decisions
Support quick access and advanced filtering.
We organized filtering into text, numeric, and date values. Each category needed both an advanced modal and an inline dropdown for quicker access.
I mapped the detailed user flow in FigJam before developing the screens. This kept the different value types and entry points connected as the interactions became more complex.
03 / The solution
Give people speed without removing control.
Text filters paired checkboxes with search. Numeric and date filters needed more iteration to support individual values and ranges clearly. Inline dropdowns mirrored the modal’s capabilities so users could filter directly from the table.
Feedback led to flexible rows within filter categories, a “reset all” action, active-filter indicators, and improved search and dropdown controls.
04 / Outcome & learning
Early evidence favored access and control.
Early data showed a 25% increase in filter engagement, while surveys reported a 40% improvement in ease of use. Initial indicators projected a 30% increase in task completion; that figure was a forecast, not a confirmed outcome.
I initially pursued a more streamlined, consumer-style flow. Feedback showed that these users needed control over complex queries. Mirroring the modal’s capabilities in inline filters provided quicker access while keeping advanced choices available—the concrete change that shaped the final direction.