1000Farmacie / Product strategy & MVP / 2023
From first idea to first prescriptions.
A pharmacy delivery MVP for Milan, designed in one month. Building trust, launching the service, and creating an audience beyond the initial delivery area.
Emails collected in 2 weeks
Series A raised after launch
Design timeline
My contribution
Project lead · I defined the MVP scope, designed the service, and shaped the email-acquisition flow.
Collaboration
1000Farmacie’s CEO and GlueGlue’s UX Manager.
Timeline
Jun 2023
01 / The challenge
A narrow launch. A broader opportunity.
1000Farmacie needed a pharmacy delivery service ready for an upcoming Series A round. The initial launch was limited to Milan, but visitors outside the delivery area—and those without a prescription—could still become future customers.
With one month to deliver, I split the work into two phases: the landing page and platform first, then email-acquisition strategies. We worked directly in high fidelity to meet the deadline.
02 / Key decisions
Reuse the order flow. Focus on the new service.
The landing page focused on three principles: a simple and engaging experience, transparent communication that builds trust, and a concise explanation of the service’s benefits.
A focused review of international services informed the dashboard and order-management experience. The existing order process was outside our scope and was reused from the company’s main platform.
03 / The solution
Turn an unavailable service into a useful follow-up.
We designed onboarding for first-time orders around the moments where people could not continue. Visitors without a prescription could leave an email for a reminder; visitors outside Milan could opt into updates about local availability.
A discount offered a clear reason to share an email. We placed that step between entering an address and confirming delivery coverage, connecting the acquisition flow to the service journey.
04 / Outcome & learning
35,000 emails in two weeks after launch.
After release, the platform collected 35,000 emails in two weeks. The company went on to raise €10 million in its Series A round. Six months after launch, reported client retention had increased by 45% and revenue by 25%.
Reusing the existing order process kept the one-month scope achievable. The acquisition flow addressed two concrete barriers—location and missing prescriptions—with a useful reason to return. Working with the CEO meant defining those business opportunities alongside the delivery experience, instead of treating email capture as a separate campaign.