Duration
May 2024 - Jun 2024
My role
Problem Analysis: Assessed user pain points and identified key areas for improvement in the scheduling flow.
Research: Conducted user research to gather insights and validate findings, informing the redesign process.
UX/UI Design: Designed an intuitive user experience to address users' pain points.
Team
I led the project in collaboration with: Product Designer (Olivier Beorchia), UX Writer (Florian Peeters), Product Manager (Satakshi Ghai), and the engineering team.
In such a limited space, the alerts become overwhelming, and the absence of descriptive options diminishes the value proposition.
The space quickly becomes crowded, forcing users to scroll even when there aren't many inputs.
As "At Best Time" is a paid feature, users lack both guidance and incentives to upgrade.
When a campaign is scheduled, there is insufficient information regarding the time and date, and lack of editing options.
Users are often unsure of when campaigns will be sent, complicating follow-ups and coordination with other marketing activities.
Users face challenges adjusting the schedule or modifying campaigns.
Users frequently experience technical problems, including error messages that block scheduling or campaigns stuck in a "Running" status, causing delays and frustration.
Our initial exploration aimed to streamline the flow by positioning it alongside other campaign options.
We then explored a hybrid approach with tabs to select the sending time but ultimately discarded it, as it proved unclear for users.
In the final iteration, we used chips for selecting the sending time, though we still suspected this approach might not be effective.
In our initial exploration of a modal, images took up considerable space, even though they added value and visual appeal.
Exploring an upsell card to promote the "Send at Best Time" feature.
We removed the images, made "Send in Batches" a premium feature, and added descriptions in the radio cards to enhance user awareness and clarify the value proposition.
Using a horizontal layout for the inputs ensures all elements are visible without requiring any scrolling.
An example using the longest set of settings currently available.
"Send at Best Time" is now clearly visible, even when unselected, with a card that provides a clear explanation of its benefits.
When a campaign is scheduled, we added an info card to display scheduling details, and the "Schedule" button changes to "Edit Schedule," enabling users to make late modifications.
Impact
The impact of our enhancements was significant, achieving a 37% reduction in rage clicks and a 24% increase in user retention. The implementation of upsell cards effectively drove a 3% increase in annual recurring revenue (ARR), showcasing the value of our data-driven design approach in enhancing user experience and engagement.
Key learnings
This project highlighted the importance of leadership in cross-functional collaboration, allowing me to align user needs with business goals through effective guidance and open communication.
I also learned the value of data-driven product strategy: by analyzing user behavior, we prioritized impactful features, enhancing my ability to connect design efforts with business outcomes.